Welcome, Overwatch Metabolics

I'm excited to partner with you as we strengthen your digital presence and build a marketing strategy that reflects the important work you do.

This private page serves as your dedicated client hub throughout our project. Rather than searching through emails for documents and updates, you'll find everything organized here in one convenient location.

HOW TO USE THIS PAGE

Throughout our work together, I'll continue to update this page with resources, recommendations, and project materials, including:

  • Digital Presence Scorecard – Your current online assessment and key opportunities for growth.

  • Project Roadmap – Recommended priorities and next steps.

  • Content & Marketing Ideas – Social media concepts, campaign recommendations, and messaging.

  • Resources & Deliverables – Documents, presentations, and any files created specifically for your business.

  • Meeting Notes & Action Items – Key takeaways and agreed-upon next steps after our conversations.

My goal is to make our collaboration as clear, organized, and actionable as possible. As your business evolves, this page will become a living resource that documents your progress and helps keep us aligned on priorities.

Thank you for trusting me with your brand. I look forward to helping Overwatch Metabolics increase its visibility, strengthen its digital presence, and connect more effectively with the first responders, veterans, and communities it serves.

— Mimi Banasik
Founder, Mimi Banasik Consulting

Digital Presence

Scorecard

Your current online assessment and key opportunities for growth from our conversation and reviewing your online presence.

WEBSITE

  • Clear messaging: NO

  • Easy Navigation: YES

  • Mobile Friendly: YES

  • Strong Call-to-Action: YES

Notes: Who, what, where, how should be the first visual on website to not confuse customers.

BRANDING & POSITIONING

  • Consistent Branding: NA

  • Professional Imagery: NA

  • Clear Ideal Client: YES

  • Unique Value Proposition: YES!

Notes: Once we start building your social media presence, this will change.

SOCIAL MEDIA

  • Consistent Posting: NA

  • Educational Content: NA

  • Video/Reels Presence: NA

  • Audience Engagement: NA

Notes:

SEARCHABILITY & TRUST

  • Google Business Profile: NA

  • Online Reviews: NA

  • Basics: NA

  • Contact Information Easy To Find: NO

Notes:

CUSTOMER JOURNEY

  • Easy To Book: YES

  • Clear Services: YES

  • Builds Trust Quickly: YES

  • Encourages Conversion: NA

Notes:

STRENGTHS

✅ Perfect niche.

✅ Will be easy to brand across platforms.

✅ Trusted professionals with Lori and Danny.

BIGGEST OPPORTUNITIES

⭐ Social Media presence.

⭐Softening website with images.

⭐Sharing expertise.

MY TOP 3 RECOMMENDATIONS

1.Add images of first responders to website and images of Danny and Lori.

2.Get social media set up across all platforms.

3.Start creating content.

Growth Potential: There is a great need for this niche in the weight loss world. What sets you apart is caring for the wellbeing of first responders. I look forward to seeing this take off!