About Mimi
A strategic partner for beauty businesses ready to elevate and grow.
With a background rooted in beauty, brand growth, business development, sales enablement, and field leadership, I bring both strategic vision and real-world execution to the businesses I support.
What sets me apart is that I understand the beauty industry from both the brand side and the business side. I know what it takes to create a strong client experience, elevate a brand, support team performance, and uncover revenue opportunities that are often being missed.
My work is designed for salon owners, spa owners, med spas, dermatology and aesthetic practices, and beauty-based businesses that want a smarter, more elevated approach to growth.
I do not believe in one-size-fits-all consulting. I believe in tailored strategy, practical recommendations, and building businesses that are both beautiful and profitable.
BRAND VALUES
STRATEGIC
EDUCATIONAL
RESULTS-DRIVEN
EMPOWERING
TRUSTED PARTNER
BRAND MISSION
To help salons, spas and beauty businesses increase revenue, strengthen their brand and build high-performing teams through proven strategy and real-world experience.
A little more about Mimi…
Mimi is a proud mom to her son Finn, a devoted soul-mama to Ruby, and partner to her wonderful, Gary. At the heart of everything she does is family, whether that’s traveling together, singing karaoke on the weekends, exploring art, or simply enjoying music and creating meaningful, lasting memories.
After a celebrated career as a professional makeup artist, highlighted by her final client, First Lady Jill Biden, Mimi stepped into a new chapter, bringing with her decades of experience, artistry, and business insight.
She often says she’s great at three things: being a mom, creating beautiful makeup, and most importantly, training others to sell with confidence and purpose. It’s this unique combination of real-world experience, leadership, and passion that now fuels her work, helping beauty businesses grow, elevate, and truly thrive.
Mimi’s journey has been shaped by incredible opportunities, and today, her mission is simple: to share what she’s learned and empower others to build something exceptional of their own.
