Beauty & Style for Women 40+ Who Are Just Getting Started
My Story
Hi, I’m Mimi! I help women over 40 feel confident, polished, and effortlessly stylish, without chasing trends or trying to “turn back the clock.” After years of working in beauty and wellness, I realized that the advice for younger women doesn’t always work for those of us navigating changing skin, bodies, and lifestyles. That’s why I created this space: to curate products, routines, and style solutions that actually fit your life.
My Philosophy
Beauty after 40 isn’t about hiding who you are. It’s about enhancing what you already have. It’s about routines that are simple but effective, outfits that flatter without sacrificing comfort, and products that make you feel confident and radiant, every single day.
I believe every woman deserves:
Skincare that nourishes mature skin
Makeup that highlights, not masks
Clothes that fit and flatter real bodies
Practical advice that saves time and frustration
Why This Matters:
I’ve worked in beauty and wellness for years, helping women look and feel their best. But I also know what it’s like to feel stuck with a changing skin texture, a wardrobe that no longer fits, or a makeup routine that doesn’t work anymore. That’s why I created Mimi Banasik, a space where you can find guidance, curated products, and real-life style advice, all designed with women 40+ in mind.
How I Can Help You:
Curated product collections that actually work
Personalized virtual consultations to simplify beauty and style
Tips, tutorials, and advice to help you feel confident in your own skin
I created this space to make beauty and style simple, joyful, and empowering. Welcome, you belong here.
Xoxo, Mimi
“Mimi did my makeup for my engagement photos and she did an excellent job!! I am a local news anchor in Las Vegas and being so makes me very particular about my make-up and who does it – especially for such an important occasion - but I was pleasantly surprised by the outcome and even more so when I saw the pictures!! The part I loved the most was that she catered to exactly what I wanted – and she let me see the progress as she went along. It was a great experience and I would recommend her services to anyone!! I’m just so sad she won’t be here to do my make-up for my wedding!”
—Michelle Velez
Anchor/ Reporter
KSNV- News 3
Mimi is, hands down, the best make up artist I've met. Not only did she always make me look and feel beautiful, but she's kind, friend and easy to talk to. She has an impeccable knowledge of the stock at the stores in which she worked (and helped me pick out date outfits to complete my look more than once). One of the things I like best about Mimi is that she is no pressure (which, in the end, meant I purchased many things because I respect her opinion and not because I felt she was forcing things on me). As for the make up itself, she always knew which colors and look would compliment my features without a ton of guidance from me. I never left an appointment without feeling I looked my best: what more could you ask for?"
—Sarah Hensley
Washington, DC