My Signature Shadow Application- Pure Basics Edition
As a working makeup artist and busy mom, I find that I have a go-to look that I can throw on quickly on those days that I am running behind. Today I share such look using my favorite jane iredale Eye Palette (of the moment), Pure Basics. Need a fresh classic look, grab your products and try this look!
This post is a deep dive on application, but I promise once you get these steps down, it is a quick and easy application. Taking time to learn the technique is the hardest part.
EYe Prep
PureMatch Concealer all over eye. A little goes a long way with this product. Blending using fingers and flocked sponge.
Shadow Application
EYE SHAPE BASICS
A couple of things to remember when using this technique.
Always apply eyes first. You can make a big ol’ mess and clean up using primer and foundation.
From the brow down.
Light pressure means light pigment. More pressure more pigment
It is easier to apply more than to remove, so go light.
BLEND. BLEND. BLEND. And when you think you have blended enough, blend more.
Brow Bone
Start with shadow #2 or the closest to your natural skin tone. Don’t forget you can mix dry pigments to create your own shade. Place this shade using a fluffy crease or ponytail brush only on the brow bone. Since we have already neutralized the eye area with the previous concealer step, this shade only goes in the brow bone and NOT throughout the eye area. Remember only place shade where you need them to go or you will end up with a muddy look. If you have an eye shadow palette that does not include light shades close to your skin tone, you can skip this step.
Also brush a small amount of shadow #1 in the inner corner of the eye. This peach undertone will balance out any dark purple or blues and neutralize them.
Crease
Take a small amount of a mid-tone shade like shadow #3 or #4 and apply to the crease of the eye, by looking straight into the mirror. The crease is the fold where the socket of the eye is. This should be applied to one end of the crease to the other on any eye shape, from hooded to almond or protruding eyes and every shape in between. It is important to add dimension to the crease area no matter the eye shape.
Once this is swiped on both sides, wipe brush off on clean paper towel, and start blending. Blending should be small circular strokes with medium pressure. The secret to blending the crease is not to take it up, instead move your blend down towards the eye lid. In between small circles should be swipes also. Circle, circle, swipe, swipe.
Add more pigment if needed. It should looks soft and blended and a shade or two deeper than your natural skin tone.
Deep Crease
On the outside corner of the eye/deep crease apply a small amount of a dark or deep shade such as shadow #5 or #6. You can use the tip of the crease brush or a flat shader brush. The shape should be similar to a “v” . Once you have dimension, clean off brush. Blend into the lid with small strokes to the middle of the lid. Don’t blend up into crease. If you want more dimension, add more shadow and blend.
Inner eye lid
Now its time to brighten up the eye with lighter shades in the inner lid. Apply shadows #1 and #2 with a pressing motion (stippling) to the inside to the middle of the lid. Make sure the pigment closest to the lash line looks clean. If you need to blend, only blend close to the crease. Leave the lash line pigmented.
If you need a little pop, go back to shadow #2 and your ring finger, load it up with shadow and press on the ball of the eye and use little pressure to feather it out
Final Touches
Once you have put on your full face… It’s time to finish up the eye with lash conditioner, mascara, liner (I prefer tight line) and mascara. I love taking a q-tip and dipping it into a dark shade like shadow #5 or #6 and adding it in the lower lash. Softly diffusing with my finger.
There you have it… a simple every day eye look that can be achieved with virtually any eye shadow palette. I just love the shades in the Pure Basics.